| Personalized content and ads can be based on those things and your activity like Google searches and videos you watch on YouTube | Improve the quality of our services and develop new ones• |
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| Deliver and maintain services, like tracking outages and protecting against spam, fraud, and abuse• Show personalized content, depending on your settings• Google uses and data to:• Personalized content and ads include things like more relevant results and recommendations, a customized YouTube homepage, and ads that are tailored to your interests | Deliver and measure the effectiveness of ads• You can also visit g |