| Biggs, Tim May 18, 2016 | The service was then revised and relaunched as YouTube Red on October 31, 2015, expanding its scope to offer advertisement-free access to all YouTube videos, as opposed to just music |
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| Alongside Music Key, Google also introduced tighter integration between Play Music and YouTube's apps, including the sharing of music recommendations, and access to YouTube's music videos from within the Play Music app | Brandom, Russell October 23, 2015 |
Helft, Miguel January 20, 2010.
8| The rebranding came alongside the re-launch of , with a separate subscription service focused solely on music that, as before, is bundled with the larger YouTube Premium service, and also offered to subscribers | The service also included access to Google Play Music All Access, which provides ad-free audio streaming of a library of music |
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| Robert Kyncl acknowledged that many of YouTube's prominent personalities had built their followings and created content while operating on a "shoestring budget", but he maintained that "in order to scale up, it takes a different kind of enterprise, a different kind of skill set" such as story-telling and "showrunning" | Mediati, Nick November 15, 2014 |
Music Key was not YouTube's first foray into premium content, having launched film rentals in 2010, and premium, subscription-based channels in 2013.
6| Welch, Chris April 5, 2017 | Constine, Josh October 21, 2015 |
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| Access to YouTube Originals is also included in YouTube's separate service , but a YouTube Premium subscription is still required for the service's other benefits | Spangler, Todd May 9, 2013 |